Aleksey Shevtsov — a Nizhny Novgorod journalist and copywriter. In 2009 and in the early 2010s he worked as a freelance author under the brand "Aleksey Shevtsov's Text Workshop," writing advertising, business, and corporate copy on commission.[1][2]

Biography

According to his own autobiography, before 2009 Shevtsov spent three years working as a journalist — for the Nizhny Novgorod edition of Moskovskiy Komsomolets, and for the newspapers Pikantnye Novosti, Svetskaya Zhizn, Sosedi-Privolzhye, Za Rulyom — Nizhny Novgorod, Osobaya Knopka, and the magazines Avtobiznes and Priyom. He then spent six more years in public relations at JSC Teploenergo and the communications agency Agitprom, serving as a speechwriter, press secretary, and newspaper editor during campaigns for the City Duma of Nizhny Novgorod and the Regional Legislative Assembly. His educational background is in philology. Among his accomplishments he cited more than 3.5 million printed characters of newspaper and magazine text, 158 press releases, and 34 public speeches.[1]

I am 32 years old, and for ten of those years I have been creating texts. Since 2009 I have worked freelance as a copywriter.

— Aleksey Shevtsov, 2010[1]

Text Workshop

The workshop offered advertising letters and commercial proposals, press releases and rebuttals, brochures and booklets, website copy, business letters and reports, public speeches, editing, and proofreading; its services were also listed in the directory of the city portal nn.ru.[2][3] In 2010, prices were calculated per one thousand printed characters — from 200 rubles for proofreading to 690 rubles for advertising copy. Running a blog could also be entrusted to the workshop: a post of up to 1,500 characters cost 310 rubles.[3]

Separately, the workshop undertook corporate publications on a turnkey basis — from concept, corporate identity, and editorial plan through to editorial management, layout, and distribution.[4] Orders were placed on the basis of a written brief: the client paid a fifty-percent advance and, if the text was not accepted, received the advance back.[5]

Sources

  1. web.archive.org — Aleksey Shevtsov's Text Workshop — "Copywriter About Himself" page, autobiography and list of completed works, May 2010 (archive)
  2. web.archive.org — Nizhny Novgorod Online — services directory, listing "Copywriter Aleksey Shevtsov: copywriting services in Nizhny Novgorod", June 2011 (archive)
  3. web.archive.org — Aleksey Shevtsov's Text Workshop — "Services and Prices" page, list of services with rates, including blog management charged per post, March 2010 (archive)
  4. web.archive.org — Aleksey Shevtsov's Text Workshop — "Turnkey Corporate Publications" page, service description and sample 2010 issues produced for the public communications bureau "Agitprom", June 2011 (archive)
  5. web.archive.org — Aleksey Shevtsov's Text Workshop — "How It Works" page, the order process based on a technical brief, a 50% advance payment and its refund conditions, November 2009 (archive)