Restaurant Day is a recurring event (usually held four times a year) organized by independent groups of activists in cities around the world. It was first organized in Finland.
In Nizhny Novgorod, Restaurant Day lets food-adventure enthusiasts find the point where the interests of café and restaurant owners best align with their own tastes — getting the most interesting dishes and service straight from the leading figures of the restaurant business, in both permanent and temporary eateries.
Thanks to "one-day cafés," a separate strand of Restaurant Day, newcomers to the culinary trade get a chance to try themselves and their cooking in practice without spending excessive resources on it.
The essence of the phenomenon
In regions with long, cold winters, the basic social model of success becomes leadership built on an exaggerated value of survival and material prosperity. As a result, the primary visualization of success is physiological consumption. As their income grows, people spend not on art or self-development but, far more often, on more refined food consumption. The creative milieu, as best it can, adapts to this, producing what at first glance is a surprisingly large number of food-related businesses. One of the effective periods when this milieu is activated to the fullest, both for gastronomy enthusiasts and for aspiring entrepreneurs with a gastronomic bent, is Restaurant Day.
Interesting facts
A telling sign that the people behind Restaurant Day in Nizhny Novgorod are not the most conventional thinkers was a successful stunt in the spring of 2015: against the backdrop of sanctions and the authorities' efforts to invite more foreign celebrities to demonstrate the pointlessness of those sanctions, several media outlets simultaneously published a fake press release about a citywide World Restaurant Day, claiming that even the checkpoint at GAZ would be decorated that day in the culinary styles of the world's peoples.
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