NN.Sobaka.ru is the Nizhny Novgorod edition of the magazine "Sobaka.ru": a magazine about city life and a website in the sobaka.ru/nn section, operating since 2013 [3]. It writes about the city's people, culture, urbanism, business, fashion, and restaurants, runs a society chronicle, and hosts the annual "TOP 50. The Most Famous People of Nizhny Novgorod" award [1] [3].
Publication and editorial staff
The Nizhny Novgorod edition is part of the "Sobaka.ru" network of city publications; the website runs on the shared platform of the St. Petersburg publisher, LLC "Magazines and Websites 'Content Factory "Tochka Ru"'", and the city editions are published under a franchise. The publication's age rating is 16+ [1].
The Nizhny Novgorod editorial office's masthead names Mikhail Markevich as publisher, Ilona Lapshina as general director, and Alyona Zobova as editor-in-chief of the magazine; the editorial staff includes managing editors for the magazine and multimedia, a chief editor of special projects, and its own photo and video production [2].
What it publishes
The content is divided into the sections "City" (urbanism, restorations, real estate, transport, science and education), "Entertainment," "Fashion," "Beauty," "What's Where," "Ecology," "Health," "Lifestyle," and "Society Chronicle"; special projects are published separately — "Nizhny of the Future," "Coffee with Me," and "Design Code" [1].
The subjects of its articles are entrepreneurs, artists, local historians, restaurateurs, and researchers of the city: the publication runs portrait interviews, reports from city events, and guides to the Region [1].
The "TOP 50" award
The "TOP-50. The Most Famous People of Nizhny Novgorod" Award is the city edition of the magazine's broader initiative: it honors people of various occupations whose contributions are notable in culture, science, art, business, and the social sphere. The nominees are determined by an expert council, while the fate of the winners is decided by open voting on the publication's website; voting for the first Nizhny Novgorod edition began on April 15, 2013 [3]. The award is presented annually, and the latest edition is that of 2026 [4].
Address
The publication occupies the /nn section on the domain sobaka.ru, which was registered on April 29, 2000 [5]; before moving to the shared platform, the site operated at the address nn.sobaka.ru, snapshots of which the web archive has preserved since April 2013 [3].
Sources
- sobaka.ru — A magazine about people in Nizhny Novgorod: sections of the publication and imprint
- sobaka.ru — The "SOBAKA.RU" editorial office in Nizhny Novgorod (archive)
- web.archive.org — Web Archive — nn.sobaka.ru, snapshot of April 15, 2013 (archive)
- sobaka.ru — TOP50 2026, Nizhny Novgorod (archive)
- nic.ru — Coordination Center for Domains (archive)