Masha Storiyz is a Nizhny Novgorod food blogger and one of the largest by audience among creators to have emerged from the city. She films video recipes — white background, hands in frame, voiceover above music — a recognizable style that has carried her videos well beyond a purely culinary audience[1].
How It Began
The blog grew out of a simple habit of posting recipes. By 2020 it had existed for about three years, and by then the author already had a million subscribers — she and Valeriya Vaseneva were referred to at the time as "food bloggers with a million"[1].
She found her own approach quickly: film the food rather than herself, address viewers informally, and explain in voiceover. Her advice to beginners is brief.
Don't change your personality to suit the content — be creative and keep creating.
Today
As of September 2026 the blog remains active: on the platform where she started, the subscriber count has passed one million; the Telegram channel "MASHA.STORIYZ" has gathered 119,846 subscribers; and the VKontakte page has around forty-three thousand.
For comparison, the largest Nizhny Novgorod news Telegram channel has around fifty-five thousand subscribers. A single person's food blog is read by roughly twice as many people as a city news feed.
The Nizhny Novgorod Connection
The city press wrote about her as a Nizhny Novgorod native — in 2020 Sobaka.ru Nizhny Novgorod devoted a separate feature to her and Vaseneva about food bloggers who grew up in the city[1].
The case is telling as a reflection of today's media landscape: the largest audiences built by Nizhny Novgorod residents are gathered not around local topics or local outlets, but around a kitchen filmed on a phone.
Audience and Reach
The Telegram channel "MASHA.STORIYZ" is the largest platform among Nizhny Novgorod media figures by subscriber count: one million four hundred thousand as of September 2026. The median view count for a recent post is around twenty-four thousand seven hundred — meaning roughly one in every fifty subscribers sees a fresh post.
This ratio is typical of large entertainment audiences: subscriptions accumulate over years while a noticeably smaller share reads the feed regularly. For comparison, smaller authored city channels achieve a readership rate of a third or higher — an analysis of this gap can be found in the article Media Figures of Nizhny Novgorod.
Within the city's rankings this is the top position: by media influence index — where audience is measured on a logarithmic scale and post reach is added separately — "MASHA.STORIYZ" outranks both the largest anonymous city news feeds and all Nizhny Novgorod YouTubers.
Advertising
A recipe blog of this size is sustained by advertising, and it is visible in the feed: out of the last one hundred and fifty posts, nine carried an erid identifier, which Russian law requires to be displayed in online advertising.
Note that the word "advertisement" does not appear in the text of these posts — the identifier is hidden in the link. The law requires both: a label and an identifier. How these rules have been applied to Nizhny Novgorod channels is examined in the article Cases Involving Nizhny Novgorod Telegram Channels.