This category brings together materials describing conceptual approaches and analytical frameworks applied in the Nizhny Novgorod context. It presents both theoretical models — for example, the concept of A society with an incomplete social structure, which explains features of the post-Soviet order, — and applied developments, in particular the Specific Marketing Proposals for Events in the "Christmas Sloboda" Project (Appendix 3), which record the logic of the city's cultural initiatives of the early 2010s.