This category collects material on attempts to position Nizhny Novgorod and other Russian cities as independent cultural and symbolic centers — "capitals" of various phenomena, traditions, or territories. The theme reflects the competition among cities for status and recognition: a notable example is the branding campaign Kazan — Russia's third capital", which became a notable precedent for the whole region. In the Nizhny Novgorod context, capital-city ambitions are expressed, among other things, through city events and landmarks on Women's Wish Box on Bolshaya Pokrovskaya Street, as well as in such symbolic projects as Vostochny Keks (literally "Eastern Cupcake") — a culinary brand unveiled by the walls of the Nizhny Novgorod Kremlin.